Studies have shown that the positive effects of well-built, purpose-made cheerleading shoes on cheerleaders are more than just physical. The emotional well-being of cheer squads improves dramatically when they are well-shod in cheer shoes that are meant for cheerleading and not simply for running, walking, cycling or other sports. Of course, mental stability does result simply from knowing that a cheer shoe is giving safety and enhanced performance to the cheerleader, but there is more to the positive impact of cheerleading shoes than simply the practical aspects which, admittedly, are great. The practical aspects include strength, support, features for easing stunts and tumbling, and most of all the absorption of shock a standard feature of any routine in this high-impact sport.

Looking good is the prerogative of any young woman, cheerleaders included, and this is one area where the emotional effect of the shoes is unexpectedly great. These shoes are feminine and delicate looking in contrast with, say, running, cycling or hockey shoes. Cheerleading shoes are generally pure white and made of easy-to-clean materials so that they stay that way. Also the laces and lace-holes are nicely made f or neatness. Power-lasting on the uppers also make them good look, as does a beautiful profile and rounded soles. Many models of cheer shoes have the option of team colors, with the best make featuring over one hundred color combinations of fifteen colors or more. So the cheerleader experiences a sense of belonging when all the team wears the same style cheer shoe with the same team colors.

Sheer comfort is the other emotional appeal of purpose-made cheerleading shoes. Some of the models have as many as eight layers of sole for comfort and shock absorption. This makes the cheerleader feel that she is walking on air, almost as if she is walking down the aisle on her wedding day. Why would any girl not feel great on cloud nine? The sheer lightness of the materials from which cheerleading shoes are constructed is meant to make her feel slim and feminine. A clunky, weighty shoe of any kind is one thing any girl, especially a cheerleader, can do without.